With internet and social media, companies can now gather enormous quantities of information about their clients, prospects and markets. According to the IDC report published in April last year, there are 4.4 trillions of gigabytes of digital data but only 5% is being put to work.
Now apply this to your company. How much of your company’s data is being explored? How many insights are you taking from all the information you store? Is the data you gathered about your clients being used to grow revenue? (more…)