When a company decides to enter a new innovation stage and implement a BI strategy, it expects the obvious returns in efficiency and performance. However, more than that can happen. Having effectively implemented a BI tool can lead to deep changes in a company’s work dynamic that might not be visible at first sight.
But what kind of changes are we talking about? And who experiences them?
Organisations have come a long way since the times that BI meant analysing piles and piles of reports and spreadsheets just to have a slight idea of their business performance and make relevant decisions.
Nowadays, with analytical tools companies can rapidly access information, analyse it and share it. And this includes business users, not only data scientists and analysts.
This means that we go from having BI departments to seeing everyone within an organization producing analytics. Instead of having siloed information, divided by departments and teams, BI can help putting everyone on the same page, boosting team work and increasing collective effort for the same goal.
Everyone is affected
Every day professional life and all areas of the organisation will see modifications, from Marketing to Finance or Human Resources to Operations.
The middle management can see their tasks such as tactical reporting becoming much easier and faster to be done, as executives will have the means to know who are the high performers within the company and reward them accordingly.
Marketers can see the data drawn together and organised in a single format leading to a better insight in customer behaviour.
In sales, representatives won’t have to worry about only having access to information at the office as mobile BI applications allow having the necessary information when and where they need.
As for retailers this tool provides a better visibility allowing to order when needed and preventing goods to be stored for unnecessary periods of time.
A good BI tool can allow new strategic directions with analytical background to support decisions, attainable input for innovation, and in case of upcoming issues can provide early warning.
A BI strategy is a long term approach, meaning a continuum of incremental improvements and not a sudden leap into the desired outcome.
This minimal changes with time and persistence can turn the internal performance of a company into something remarkable.