How natural language is redefining BI user experience

Natural Language Business IntelligenceThe biggest changes on Business Intelligence industry have always been towards a more user friendly experience. No surprise when Natural language technology takes over to give BI user experience an extreme makeover, making it more, well… human.

From consumers to producers

If you take a look at the pricing pages on BI vendors’ websites, you will find that most divide users into two categories: consumers and producers. The firsts have access to the dashboards that the seconds build for them.

This division has proved to be ineffective as it offers no freedom to consumers to explore data by themselves and obligates producers to constantly update consumers’ dashboards and reports with new metrics.

Natural Language Business Intelligence tools have come to blur those lines and make organizations more productive.

With a Google like interface discovery becomes as simple as looking for information in the web and creating dashboards resembles with saving data on Pinterest. Everyone becomes a producer.

From the desk to anywhere

The location from where users access their data is just as important as the way they work with data. BI tools are moving from the desktop to other devices. Smartphones are the natural choice, but many vendors are offering merely an adaptation of their desktop interface to a mobile device, with serious limitations.

Natural Language BI tools were built with mobile devices in mind. Search for information by typing or using voice is more natural than drag and drop, besides it imposes no limits, users can explore, save and share data like they do on desktop and it syncs automatically.

From snails to cheetahs

According with a Forrester study, 6.1 days is the average waiting time for a report to get done using traditional BI tools.

One of the most important changes that Natural Language technology brought to BI was speed. As business users gain independence from IT departments and can explore data by themselves the waiting time for information drops significantly.

Users can explore data at the speed of thought: one question pops into your mind and in the next second you are dictating the query into your mobile phone and getting instant results.

A human like interface

The revolution Natural Language has brought to BI industry is perfectly summarized in this quote from Gartner: “We are moving from a world where people behave the way computers work towards a world where computers work like people behave.”

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