When you use your smartphone to look for a restaurant nearby or compare prices while shopping those are micro-moments: a search for information with a highly specified intent and that requires an immediate answer. Normally you would use Google, but what happens if you need business answers right away?
The amount of moments we turn to our smartphone for information is increasing. Google search “near me” has increased 34x since 2011 and 82% of smartphone users use their devices to help them make a decision in stores.
But we also have micro-moments at work, when we need answers right away, wherever we happen to be. How can companies keep up with this fast paced need for information?
Micro-moments at work
It’s easy to picture executives, sales reps and even marketers turning to their mobile phones checking for a specific answer that will help them make decisions, take action or unlock opportunities.
It’s also easy to identify those micro-moments when they will need fast and direct answers:
– On their way to a sales meeting checking the results for the quarter:“Sum amount of sales by month by sales rep”;
– While visiting a client: “Amount of opportunities by stage of Client X”;
– To check their performance on their way home after a day of work: “Expected revenue this month for sales rep X”; or
– Simply to drill down on results during meetings, getting insights right away.
The way we get access to all this business information is through business intelligence software. After years of more complex solutions only accessible to IT departments BI is shifting to a more user friendly approach.
Natural Language for fast and clear answers
The latest trend are Natural Language BI tools, that let users access data just by entering queries, much like we do in our daily lives when we use Google to look for information.
With text and voice search these tools offer a much more mobile friendly approach to BI and so to micro moments of information consumption. While traditional tools either get users waiting for reports or are far too complex to be used in a mobile device, Natural Language BI tools combine a familiar user experience with quick answers, making it ideal to moments when user has a highly specific intent.
Voice – the cherry in the top of the cake
According to a Google study 44% of American adults already use voice search at least once a day. We tend to go with what gives us less work and takes less time so going from clicks and typing for voice is a natural shift.
Either you think typing takes too long, it’s just too laborious or simply have your eyes and hands occupied, voice search is a great asset. It’s perfect when you have sharp queries and need quick answers on the go. And guess what, only Natural Language BI can offer its users this kind of interaction.
Our interaction with technology and especially with Internet and smartphones has made us more impatient, divided our attention into smaller chunks and changed forever how we consume information.
What are already habits in our personal lives have become challenges for companies that are striving to keep up with this need for fast and clear information anywhere, anytime. Those who already have figure out how to put information at the fingertips of their workers are definitely winning the race.