One of the major problems with traditional BI tools is the lack of response to a changing business. In order to keep up with the growing demand of more flexible and more productive tools a new field has emerged: Agile-BI.
But this trend has an Achilles heel and chances are you keep stumble on it everyday.
Agile BI equals to Agile companies?
Agile BI was born on the early 00’s to give companies more flexibility and speed to adapt to changing business needs on both deployment and reports and dashboards creation. Tableau and Qlik are the perfect examples of, and probably the most popular, Agile BI vendors.
Agile BI has been considered state of art in the industry but it still falls short on helping to create Agile companies. But why?
Forrester says we are entering the Age of Customers, naturally companies need to increase their responsiveness to achieve customer stickiness as they demand instant gratification.
In order to achieve this you need information.
If you have an Agile BI tool you are either:
– a power user/IT who went through an impressive amount of training hours and can use the platform by yourself, or
– a business user who also went through training but have limited access to information and can’t go beyond dashboards that someone creates for you, which can take days or weeks.
Spot the Achilles heel already?
Agile BI is faster than traditional BI tools, no doubt on that, but if you still need technicians/power users to get answers you are not really responsive are you?
The biggest problem to users’ adoption is the complex interface. In the words of Boris Evelson, a Forrester Analyst:
“Point-and-click, drag-and-drop graphical user interfaces (GUIs) may be intuitive to an experienced professional with a background in command-line interfaces but not so obvious to a millennial who grew up with a thumb-typing mobile phone UI.
And while menu- and prompt-driven instrumented (radio buttons, dialog boxes, etc.) applications may seem user friendly to left-brained people (who think in numbers and lists), right-brained office workers (who see the world in pictures and associations) may prefer an application driven by icons, visual associations, and artistic infographics.”
If you have an intuitive interface and a good user experience you can explore data by yourself, you find answers faster, you respond faster to the needs of customers and markets and your company gain a competitive edge.
What is more intuitive than doing a Google search?
Natural Language BI allows users to access information just by entering queries in a search box using plain language (or at least is what a good one should do).
The difference here is that instead of giving you a list of possible answers like Google does, Natural Language BI tools go through your business data to give you a single, accurate answer (or at least is what a good one should do).
You can go beyond dashboards to explore all your data and with none or few IT intervention. Information will disseminate across the entire organization.
Is time to stop having technology for the sake of technology and focus on solutions that improve the speed at you can react and answer your clients’ needs.
See a Natural Language BI in action, watch a Wizdee demo.