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How serious are people about their business data?

Last month we launched a “Naughty or Nice” quiz as a special Christmas campaign. We challenged participants to search for guilty behaviour on how they had treated business data during 2016.

The goal was to understand how people are embracing data. Are they making data-driven decisions? Are people at ease with using data in a biased way to get support for their projects?

Let’s find out! (more…)