We all know BInosaurs, aka traditional BI – IT-centric tools that seem to be stuck in the 80’s. They have been on top of the “food chain” in the BI industry, but now their dominance is being threatened.
Traditional BI tools still have the biggest market share but are quickly declining on revenue. On other hand, more user friendly tools, what Gartner calls Modern BI tools, are seeing 64% of growing in segment revenues.
Why the change? What is causing traditional BI to loose ground?
With the volume and diversity of data increasing it is no longer efficient to solely rely on IT or data scientists to produce reports. It becomes hard to keep up with the report requests as everyone wants something slightly different.
A report is unable to present up to date data and moreover is incapable to answer to the next question challenge – for you to go deeper on the report results you have file a new request and wait. This is not compatible with the seed of todays businesses and delay a decision due to a report is not a luxury you can afford.
Because business users are used to have easy access to information in every other aspect of their lives, they started demanding the same easiness and speed on business intelligence, and traditional BI isn’t able to provide that kind of flexibility.
In fact, they lack flexibility when it comes to add new data sources, to provide user-friendly interfaces and to analyze different types of data.
And that’s what’s killing them.
What comes after the apocalypse
In an attempt to have some return on their investment, companies still think that the better strategy is to enter a never-ending cycle of hiring consultant services to keep customizing their BI platforms.
A second option would be to bet on truly self-service BI solutions. These tools actually allow any type of user to interact with data with none to very little training. Users go beyond de role of consumer and can also produce analytics.
The evolution of artificial intelligence and the rise of citizen data scientists are pushing a new generation of tools– natural language BI. It allows users to interact with data just by entering queries in a search box using plain language. This mimics a behavior that already comes natural to users: using a search box, like we do with Google.
In the last Magic Quadrant and all the documents explaining its view on BI , Gartner is clearly pointing on the direction of more user friendly solutions and specially the ones using natural language as interface. The next year’s Magic Quadrant will surely take this vision further more.
Just like the dinosaurs, traditional BI tools seem condemned to lose their dominance of an industry that was far too long stuck in an IT-centric world. The question is, how long will it take?